May 1, 2010

Production Values to Promote the MLS

Always interesting to see how teams and leagues use video production techniques to make some super-slick videos to pysch up their fan bases and sell tickets.  As far as I've seen, there's been no better video to promote an MLS regular season match than the following viral video for the Chicago Fire (best name in MLS?) against Chivas USA.

That game is tonight at 8.30 p.m.  On the opposite side of the 'slick' spectrum, here's a somewhat strange video for the San Jose Earthquakes.  The 'Quakes host the Colorado Rapids tonight at 10 p.m.

Comparing the two side-by-side makes me think that Chicago's PR team is leaps and bounds above San Jose's, but perhaps it's simply a different choice in style: Aggressive and passionate collective vs. Inclusive and fun-loving individuals?

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