May 5, 2010

The NHL is getting better at this Winter Classic thing

The nostalgia streams are on full blast in this 7-minute montage of the 2010 NHL Winter Classic.  Appreciate it for yourselves, as the NHL piles on the memories...

...your dad used to skate on your backyard pond too, right?  I suggest watching this in HD, nothing says classic memory like a slow-motion HD montage (is that the "Rudy" music in the background?).

Combined with their recent playoff ad series, "History will be made," the NHL's devotion to memory, history, and nostalgia is becoming their bread-and-butter.  Which is fine, except I am a little thrown-off when the NHL adds Mike Cammalleri's swatted-in goal from game two of the current Canadiens-Penguins Eastern Conference semifinals series.

Previous "History will be made" commercials feature Ray Bourque, Bobby Orr, Mario Lemieux, Mark Messier, Wayne Gretzky, in some of the most iconic moments in the history of the sport.  You're telling me, NHL, that Cammalleri's go-ahead goal (the Canadiens eventually won the game 3-1) in the second period deserves to be on the same historical echelon?  I dunno about that.

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