November 22, 2010

HBO's 24/7, aka the 2011 NHL Winter Classic hype machine

A couple of story lines previewed in this 12 minute clip from HBO's production of 24/7, a series about the Washington Capitals and the Pittsburgh Penguins matchup in the 2011 NHL Winter Classic.

In no particular order:
  • First, playing hockey outdoors is fundamentally special and, also, returns the game "to its' roots." Except for the fireworks and the overwhelming amount of corporate sponsorship, of course.
  • Second, HBO behind-the-scenes shows are awesome.
  • Third, these two teams have a rivalry that is concentrated around their two superstars, Alex Ovechkin and Sidney Crosby. And, both teams are Stanley Cup contenders.
  • Fourth, although the third narrative will be prevalent - these teams have other characters that will be interesting to watch.
  • Fifth, hockey players are tough.
  • Sixth, nobody - apparently - knows what hockey players do off the ice.
Should be an interesting series, especially as an "innovative" extension of the sports/media spectacle.

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